The Passion Behind Rivet & Frill
Rivet & Frill was born from a deep love for fashion. Our founder, with years of experience in hospitality, always had a passion for style—carefully selecting unique, high-quality pieces for their personal collection. What started as a small experiment turned into a full-fledged business, fueled by a commitment to originality and timeless fashion.
It all began with just a few pieces—handpicked items that found their way to new owners through OLX and Instagram. The response was overwhelming, and customers kept coming back for more. Every new piece had a story, and soon, what was once a small side project became a growing fashion hub.
Our Journey: From Passion to a Brand
2019
A Passion for Fashion Turns Into a Side Hustle
Started by reselling personal clothing items on OLX, quickly realizing the demand for quality second-hand fashion.
2020
From a Few Pieces to a Growing Collection
Began sourcing and selling original branded clothing, experimenting with different styles, and building an engaged customer base.
2021
A Small Store, A Big Dream
Opened the first small store inside a shopping center, offering a curated selection of hand-picked original items.
2022
The Birth of Rivet & Frill
Shifted focus to denim, learning everything about quality, fit, and materials. Rebranded from Divine Outlet to Rivet & Frill, making jeans the core identity.
2023
From a Hidden Gem to a Recognized Brand
Expanded into a larger storefront, upgraded store design, and invested in professional photography and branding to enhance customer experience.
2024
Scaling Up & Building a Legacy
Focusing on social media, digital marketing, and expanding the brand to become the go-to name for premium denim.
Happy Customers
Years in Business
Pairs of Jeans Sold
Storefront & Growing
The Evolution: From Divine Outlet to Rivet & Frill
With growing demand, we opened our first boutique—Divine Outlet—a cozy space where customers could browse exclusive pieces, sip on coffee, and enjoy a personalized shopping experience. Every item was handpicked from premium outlets, ensuring authenticity and quality.
Today & The Future: A Growing Denim Destination
As our vision evolved, we found our true identity—denim. Jeans became more than just a product; they became our passion. That’s when we transformed into Rivet & Frill, a name inspired by the very essence of denim craftsmanship: rivets for strength, frills for style.
Today, Rivet & Frill is more than just a store—it’s a denim destination. From a small boutique to a flagship location, we continue to grow with one mission: to redefine denim fashion with quality, style, and authenticity. Our journey is just beginning, and we’re excited to bring our passion to even more customers.
Fashion is more than just clothing; it’s a statement of confidence, individuality, and passion. Rivet & Frill was built on the idea that great style should be authentic, timeless, and accessible to everyone.
— Ahmad Massri, Founder of Rivet & Frill